Rice & Rise l Rice Water Hair Growth Shampoo + Conditioner
Your wash day just became your growth day. 🌾✨
If your hair feels like it's been stuck in the same place forever — dry ends, constant breakage, dullness, or strands that just don't feel as full and healthy as you'd like — your routine might need a reset.
Meet RICE & RISE™, a nourishing shampoo + conditioner duo powered by Fermented Rice Water, Biotin + Keratin to help create the perfect routine for stronger, healthier, fuller-looking hair.
Because growing beautiful hair isn't only about what happens at the ends.
It starts with how you care for your roots.
🍚 FERMENTED RICE WATER POWER
Inspired by centuries-old Asian hair-care rituals, fermented rice water is naturally rich in nutrients that help nourish and condition your strands while supporting stronger, healthier-looking hair.
🌱 BIOTIN + KERATIN BOOST
A powerhouse combination designed to condition fragile strands, improve the look and feel of damaged hair, and help your hair appear smoother, stronger and more resilient.
💧 MOISTURE WITHOUT THE WEIGHT
Cleanse your roots while replenishing moisture through your lengths and ends — leaving hair feeling soft, fresh and touchably smooth.
✨ LESS BREAKAGE = MORE LENGTH TO LOVE
When hair is constantly dry and snapping at the ends, keeping your length can feel impossible. RICE & RISE™ helps condition and strengthen the feel of your strands so your hair can look healthier from root to tip.
🫧 SCALP-FIRST HAIR CARE
Give your scalp the attention it deserves. This gentle cleansing routine helps wash away everyday oil, buildup and impurities while leaving your scalp feeling clean, refreshed and comfortable.
🤍 THE GOOD STUFF — WITHOUT THE EXTRA STUFF
Formulated without sulfates, parabens or silicones, making it an easy addition to your everyday hair-care routine.
STEP 1 — CLEANSE 🌾
Massage RICE & RISE™ Shampoo into wet hair, focusing on your scalp and roots. Work into a lather and rinse thoroughly.
STEP 2 — NOURISH 💧
Apply RICE & RISE™ Conditioner through your mid-lengths and ends. Allow your strands to soak up the goodness, then rinse.
STEP 3 — RISE ✨
Style as usual and enjoy hair that feels cleaner, softer, smoother and refreshed.
Then repeat.
Because consistency is where the magic happens. 🤍
Perfect for hair that feels:
♡ Dry or brittle
♡ Dull and lifeless
♡ Prone to breakage
♡ Rough or difficult to manage
♡ Stressed from heat styling
♡ Color-treated
♡ In need of extra nourishment
♡ Ready for a serious routine upgrade
Every wash is another opportunity to care for the hair you're trying to grow.
Cleanse the scalp. Nourish the strands. Protect your length.
And let your routine do the rest.
Wash. Nourish. Rise.
Your healthiest-looking hair era starts at the root.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.
